city rewards is managed by The Pegasus Group Australia. It encourages all city businesses to support the city rewards program, to showcase the vibrancy, sophistication and innovation of Melbourne. The target is for an increase in visitaton numbers to Melbourne city on weekends and weeknights.
Who is eligible?
City businesses providing a service including dining, leisure, retail, health and entertainment in the Melbourne CBD are invited to be a part of the city rewards program.
Promotional opportunities
city rewards provides ongoing in-kind marketing and promotional support to partners through various different marketing channels including:
Editorial support including a regular editorial column in Melbourne Leader
Listing on the city rewards website
Inclusion in the weekly member e-newsletter
Opportunity to access special advertising rates in Melbourne Leader
Opportunity to promote special events to members
Cross-promotions with major events held in the city
Access to city rewards point-of-sale material
Supplier offers
To be accepted as a Program Partner, a business has to offer an attractive benefit to city rewards members. Benefits should be in the form of an exclusive privilege, not available to the general public. The benefit/offer should be recognisable as supporting or adding to the overall quality of the program. It is important for redemption to provide an offer attractive enough to entice a member to choose Melbourne city and your service over other locations for their visit.
Is there a cost?
There is no cost to the business to be involved in the city rewards program - just the provision of an exclusive and attractive offer for city rewards members. The commitment period is typically for 12 months, but the program is open to offers of seasonal and rotating offers to maximise your involvement in the program.
What to do next
If you would like to become a city rewards program partner please email us with the following information:
* Name of Business
* Nature of Business
* Contact Person
* Contact Phone Number
* Proposed Offer
* Any Conditions
