Unlock your city

Imagine being invited to movie previews, enjoying premium seating at the theatre, discounts to shop at the city's retailers, or kicking up your heels with free drinks at some of the best bars in town. City Rewards gives you all this plus much more!

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About us


City Rewards started in 2004 in conjunction with the City of Melbourne ‘That’s Me!bourne’ campaign to entice Melburnians to enjoy the secrets of the city, especially on weeknights and weekends. Since then city rewards has grown to have over 350 CBD businesses in partnership with the program and over 25,000 members benefiting from their ‘key to the city’. But don’t just take our word for it…

What members say

"I am one of the winners of tickets to the Melbourne Food & Wine Festival Original Master Class and wanted to say a huge thanks to City Rewards.
It was a delicious, memorable day and I felt incredibly fortunate to be here.
Once again thanks. I just love this program."

– Janet, Brunswick East

What members say

"Thank you for the opportunity to see the preview creening of "The Lives of Others".

What a great surprise! You’ve made my day! I have enjoyed the city rewards card so much. It’s a fantastic way to experience new things in Melbourne."

– Inkeke, Malvern East

What members say

For me it’s not the one off experience with my City Rewards membership, it is the fact that I can go to Bear Brass, my favourite bar at Southbank whenever I like and receive 20% off my bill! I cannot stay away now!

– Louise, Murrumbeena

New and exclusive!
City Rewards Premium

City Rewards Premium includes all the benefits of a standard City Rewards membership but with the additional benefits of shopping and entertainment.
You will never have to pay full price for movie tickets or your gift cards. There are thousands of dollars’ worth of savings available to members throughout the year.


Never pay retail prices again! Pick up bags of savings with pre-purchased shopping vouchers on well-known brands such as Coles, Woolworths, Peter Alexander, Mitre 10, Just Jeans & The Iconic.
Shop online or print discount vouchers directly from the My Rewards web site. There's hundreds of savings to be made - retail, wholesale and online!


You will receive fantastic savings from cinemas such as Hoyts, Village and Palace.
Buy discounted tickets or access premium seating to the latest theatre shows, music concerts, sporting events, theme parks or family attraction!

Your rewards


Your City Rewards membership card gets you instant access to a city full of benefits and privileges. Just by showing your membership card at participating partners you will receive VIP treatment and exclusive discounts.

Not to mention all the online savings available for you to shop til you drop. With your weekly e-newsletter giving you all the latest offers, a selection of our favourites for the week or the chance to win an amazing prize there’s always something to enjoy.

Here’s what you get…
City Rewards Premium Membership
1 year - $45
2 years - $70
City Rewards Standard Membership
1 year - $33
2 years - $55

city competitions

Win tickets to movie premiers, musicals and theatre shows, perhaps a seat at fashion, food or comedy festivals, or an invite for drinks at some of the city’s hottest bars; there’s free entry to the latest sporting event, or win yourself a prize from one of our many retail partners.

City Dining

Your dining options just got tastier! City Rewards offers fantastic dining discounts at some of Melbourne’s hottest restaurants, bars and cafes such as French Brasserie, Society, Bopha Devi, Bluestone Restaurant & Bar, Brunetti’s, Treasury, Cho Gao, Subway, Trios and many more.

City Favourites

Each week we select some of our favourites and hope that they become some of yours! You can get access to substantial savings on travel & accommodation packages or find out where the newest fashion boutique is opening up. Get the latest gossip with magazine subscriptions, visit a newly discovered dining partner hiding in one the many alleys or explore the latest art exhibition and get yourself a special City Rewards entry price.

City Services

City Rewards offers you savings on fitness centres, reduced car parking rates at City Square, discounts off selected day spa resorts, free trial periods on selected health insurers, half price car washes, discounted childcare fee, 2 for 1 on optometric products, 15% off dry cleaning and great savings on florists. City Rewards has the service to service your needs!

Exclusive to City Rewards Premium
City Entertainment

There’s a seat in the city with your name on it! Enjoy fantastic savings on cinemas tickets at Hoyts, Village and Palace, plus save on theme park tickets, leisure activities, exhibitions, theatres, museums and other attractions. Receive exclusive offers for events such as Spring Racing Carnival, Winter Masterpieces at NGV or tickets to sporting events including AFL and A League soccer.

City Shopping

Never pay retail prices again! Save $$$ on well known brands such as Tony Bianco, Roger David, Snowgum, House of Golf and Howards Storage World. Shop for less at some of Melbourne’s favourite local boutiques such as Smitten Kitten, Jason Grech and Feathers, or be the first to know about great sales, join a shopping tour or find the latest offers online.



While the fun in Melbourne never stops, we know sometimes the customers seem to dwindle. City Rewards offers retailers exciting opportunities to become a part of an established rewards program, and best of all – it’s FREE!

Get with the program

To become a partner your business has to offer an attractive benefit to our members that isn’t available to the general public and would entice and encourage our members to use your business. There are no advertising costs! The benefit should be recognisable as supporting or adding to the overall quality of the program. The commitment period is typically for 12 months, but the program is open to offers of seasonal and rotating offers to maximise your involvement in the program.

Flaunt it

We like to think outside the box, and can work with you to develop and explore some fresh ideas that will have the most positive impact for your business – best of all it’s FREE to be a partner! Ultimately it is the offer and experience provided by businesses that will continue to increase Melbourne City’s success as en exciting destination to visit.

The Hot spot

The objective of the City Rewards program is to increase visitation and spend to Melbourne’s businesses. We do this through dedicated marketing campaigns and innovative methods of providing the latest promotional message. Our job is to let people know that Melbourne offers diverse and exciting shopping, entertaining, dining, sport and cultural experiences.

City Favourites

Each week we select some of our favourites and hope that they become some of yours! You can get access to substantial savings on travel & accommodation packages or find out where the newest fashion boutique is opening up. Get the latest gossip with magazine subscriptions, visit a newly discovered dining partner hiding in one the many alleys or explore the latest art exhibition and get yourself a special City Rewards entry price.

Show you the money

Our focus can include seasonal and event based campaigns, as well as regular enticements, all of which forge stronger links between consumers and retailers. The end result - increased visitation and increased economic return to retailers. What you get:

• Inclusion in the weekly member e-newsletter
• Editorial support including a regular editorial column in Melbourne Leader
• Listing on the exclusive member only city rewards website
• Opportunity to promote special events to members
• Special advertising rates in Melbourne Leader
• Cross-promotions with major events held in the city
• Access to City Rewards point-of-sale material


Join City Rewards today and get V.I.P treatment when in Melbourne.

Main Office
City Rewards
Level 1, 295 Carlisle Street
Balaclava, VIC 3183
Reply Paid PO Box 622
Carnegie VIC 3163

T: 1300 768 698
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As a member of City Rewards you get V.I.P treatment when in Melbourne.

Contact Details
  New member   Existing member

  Yes     No

  18 - 24     25 - 34   35 – 45   45-55   55+

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Terms and Conditions

The city rewards program is managed by The Pegasus Group Australia (ABN 26 522 378 014). Membership is for 12 months or 24 months from the date of issue, and is non-refundable and non-transferable.
  I agree that my details may be given to associated third parties for related marketing or promotions. The Pegasus Group Australia reserves the right to cancel or suspend a membership if there is a breach of the terms and conditions.
  I agree to ensure that to receive ongoing, uninterrupted membership to city rewards my nominated account will be debited the applicable standard one year membership fee on renewal. I understand I have 30 days from this renewal to cancel my membership and receive a full refund for that renewal.

  I have read the terms and conditions of the city rewards program and agree to abide by them.*